Business Process & Product Improvement
When Repetition Replaces Branding
Repeating “Fried Chicken” four times doesn’t build identity—it simply fills space.
The sign already tells us what the business sells. Using the remaining space for a logo, a visual element, product variety, or something with personality could make the storefront far more distinctive and memorable.
Right now, the sign sells a product, but not a brand.
— Prashant Kadam
Business Process & Product Improvement